A group project aimed at creating a new brand identity for a new, forward-thinking book publishers that have decided to tackle the lack of reading amongst the current teenage population, by combining the excitement of game-books with the familiarity of digital technology which is already an integral part of everyday life for most teenagers today. This ambitious undertaking required a brand identity which would portray the fun and play-fullness aimed at their young readers, while still managing to represent the company’s professional demeanour regarding the communication with their publishing authors.